|
Dec 26, 2023 23:32:39 GMT -5
Post by j7oyun55rruk on Dec 26, 2023 23:32:39 GMT -5
So the first and most important thing is, search is not that new anymore. a ton of value to get traffic, brand awareness, and in many cases maybe direct conversions. But unless we do that, we’re going to miss the point by overlapping searcher intent, what the user wants, and the purpose of the page content. People abandon search results much faster than before. Ranking does not necessarily bring traffic. We find that the second, third, or fourth position sometimes has a higher click-through rate than the first position because something in the list is more interesting. You see, the abandonment rate seems to be taken into account, maybe C Level Contact List not directly, maybe indirectly. So there's something else going on. If we can solve this equation, solve this Venn diagram, I guarantee that wonderful things will happen to you. This is something we haven't always considered in the past, which is: What is this user looking for? It's the red circle here. Users want something when they search. Let's say I'm looking for creative watches. I'll show you my watch. very cool. correct? Creative watch design, have you seen it? This is my watch. so cool. You should look for it. This is. I'm going to put it here. That watch is very innovative. They did poor SEO on their website. I apologize for that, but whatever. So if I'm looking for creative watch designs and this page offers me watch brands that I've already heard of that aren't particularly creative and they don't feel unique or useful to me, maybe some people There is that. Maybe for some the overlap will show up here.
|
|